St. Louis can't get enough of this processed cheese

02/17/2013 | National Public Radio

St. Louis residents say they love their hometown cheese, a processed mix of Swiss, provolone and cheddar made by a subsidiary of Kraft. The product is called Provel, and St. Louis' Imo's Pizza is its chief distributor. "People from St. Louis love it," Tom Coll, owner of Joe Fassi Sausage & Sandwich Factory. "When we switched to provolone, people wanted the Provel."

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