Using group coupon offers to build your business

02/17/2013 | Small Business Computing

You can make the most out of offering deals through sites such as Groupon and Living Social by incentivizing customers to spread the word about your brand and by gathering information about them, writes Connie Certusi, general manager of Sage's Small Business Solutions. "Make sure to capture your customers' information, and have systems in place to track not only your customers' contact information, but a record of their purchases," Certusi recommends.

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