YouTube Ad Blitz winners show the triumph of quieter spots

02/17/2013 | Adweek

Ram's stirring tribute to farmers won YouTube's Ad Blitz Super Bowl contest, with the Budweiser baby Clydesdale spot and Samsung's "Next Big Thing" two-minute spot collecting silver and bronze, respectively. The Richards Group created the Ram spot, Anomaly crafted the second-place spot about the Clydesdale reunited with the rancher who raised it, and 72andSunny made the Samsung comedy with Seth Rogen, Paul Rudd and Bob Odenkirk. "Three of the five, including the top two, are heartwarming productions, rather than the broad comedy for which Super Bowl ads have generally become known," writes Tim Nudd.

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