4 ways to get prospects to answer your e-mails

02/18/2013 | PassionOnPurposeBlog.com

If your e-mail sales pitches lack specificity, don't explain the value you're offering and force the recipient to guess at who your mutual contacts are, they could be ignored, writes Ryan Estis. "Be helpful. Focus on the customer. The customer will only be interested in your product or service because it could help them," he writes.

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