Building your customer base through better communication

02/18/2013 | B2C Marketing Insider

Personalized communication keeps customers loyal, and that means more than the occasional e-mail, writes business development consultant Belinda Summers. "You can set up regular appointments, either online through open forums, conference calls, and group discussions, or you can plan seminars, conventions and symposiums," she writes. And new customers will be won over by personal greeting cards -- on paper, sent through the traditional mail service -- for holidays and birthdays, writes Summers.

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