Social media offers retailers a rich source of data that can be used to tweak their omnichannel strategies, tailor the shopping experience to the customer and boost both in-store and online sales, writes Farsite CEO Michael Gold. For example, a recent study showed a retailer's Facebook "likes" correlated with online sales, while Foursquare check-ins indicated in-store shoppers.
Can data strategies drive retail in a digital age?
SmartBrief Job Listings for Retail
|Chief Information Officer||
Total Wine & More
|Human Resources Director, Distribution Services||
Bed Bath & Beyond
|Union, New Jersey|
|product guidance manager, Research & Development Sensory - Seattle, WA||
|Retail Environmental Health and Safety Specialist||
The Estee Lauder Companies
Tractor Supply Company