Convert customer reviews into content marketing with social media

02/18/2013 | Forbes

Identifying satisfied customers is the first step in creating brand advocates who can produce high-quality content for social media marketing, writes Rob Fuggetta. Brands also need to take measures to make it as easy as possible for brand advocates to contribute reviews and photos that can be shared across social media platforms. Companies can then display these testimonials on their own media channels and track brand advocates to find out what kind of content is being shared, where and how often.

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