Facebook plays critical part in Indian Web retailers' expansion

02/18/2013 | ZDNet

Facebook is taking a more prominent role for online businesses in India, as they look to engage existing customers and reach new ones with word-of-mouth marketing. Popular Indian apparel retailer Myntra.com says Facebook is responsible for a quarter of its revenues, while novelty item seller Chumbak relies on Facebook as its sole marketing channel. "Whether it's a product launch or a contest or even customer queries, it's honestly the best marketing tool a startup like Chumbak can have," said Chumbak CEO Vivek Prabhakar.

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