Frozen Greek yogurt novelties see big growth

02/18/2013 | Supermarket News (free registration)

The Greek yogurt trend is moving from the dairy case to the frozen desserts aisle as many brands introduce frozen Greek yogurt as an alternative to ice cream. “Last year Greek yogurt was the golden child of the dairy case and now frozen Greek yogurt is becoming the golden child of the frozen case,” said John Frank, research firm Mintel’s category manager for food and drink.

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