Gamification can make event marketing more fun, effective

02/18/2013 | Shows In A Box

Using gamification techniques such as social media contests can "stimulate participation and engagement" in corporate marketing events, writes David Thomas. Volkswagen Brazil's concert-ticket hiding contest through Twitter Zoom and an IBM Champions event where users posted pictures of themselves with recognized influencers represent some of the creative uses of gamification that can make marketing feel fun, and help to "keep the conversation going with attendees long after the event ends," Thomas writes.

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