Household demographics shift demands product, marketing rethink

02/18/2013 | SmartBrief/SmartBlog on Leadership

The shifting demographics of households within the United States have many businesses rethinking how they develop, package and market their products. As single-parent, multi-generational, non-family, and one-person households are chipping away at the norm that was mom, dad, 2.5 children and a dog. This article details what ZIP codes around the U.S. are seeing the greatest shift and what the "new normal" might look like in the years to come.

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