How trusting an analytics service can help build your business

02/18/2013 | American City Business Journals

If you want to know more about your customers and what they want, you should rely on an analytics service such as Google Analytics, writes Ken Barber, vice president of marketing and product development for mShopper. Trusting such a service can allow you to learn where your customers are and help determine which of your marketing efforts are most effective. "Listen to your shoppers closely, and often, and you'll be surprised by what you learn," he writes.

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American City Business Journals