The Leukemia & Lymphoma Society aims to build brand awareness, make an emotional connection with the public and raise donations through its first major national ad campaign, says Lisa Stockmon, the organization's senior vice president of marketing. Led by Interplanetary, the campaign includes a website; paid television, print and outdoor ads; and public service announcements. The society funds academic research and collaborates with drugmakers on more advanced research through its Therapy Acceleration Program.
Leukemia & Lymphoma Society launches ad campaign
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