Making e-mail campaigns fit the mobile marketplace

02/18/2013 | Marketing Mag (Australia)

Responsys lays out a five-step plan for improving marketing e-mail response rates in its Mobile Email Guide. Having a simple, easy to use campaign that takes differences in devices into account is key, the firm notes. Using responsive designs to reduce load times is also key to capturing the mobile crowd, the firm notes.

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Marketing Mag (Australia)

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