Making e-mail campaigns fit the mobile marketplace

02/18/2013 | Marketing Mag (Australia)

Responsys lays out a five-step plan for improving marketing e-mail response rates in its Mobile Email Guide. Having a simple, easy to use campaign that takes differences in devices into account is key, the firm notes. Using responsive designs to reduce load times is also key to capturing the mobile crowd, the firm notes.

View Full Article in:

Marketing Mag (Australia)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY