Making e-mail campaigns fit the mobile marketplace

02/18/2013 | Marketing Mag (Australia)

Responsys lays out a five-step plan for improving marketing e-mail response rates in its Mobile Email Guide. Having a simple, easy to use campaign that takes differences in devices into account is key, the firm notes. Using responsive designs to reduce load times is also key to capturing the mobile crowd, the firm notes.

View Full Article in:

Marketing Mag (Australia)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO