Mobile advertising holds high potential when well used, study finds

02/18/2013 | Marketing Mag (Australia)

About 2 in 5 mobile users accept advertising on their devices as the price for free content, opening the way for advertisers who in return offer value for the consumer's attention and use the space competently with a sensitivity to user location, according to a study by Australia's Millward Brown. The reward is much higher rates of ad awareness and message recognition on mobile than on PCs, the study found.

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Marketing Mag (Australia)

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