Mobile is still an unexplored challenge for many luxury brands

02/18/2013 | MediaPost Communications

Luxury brands lag behind the wider market when it comes to mobile marketing, according to a study by digital think tank L2. Less than 6 in 10 of the brands surveyed optimized their online shopping experience for mobile users, 1 in 4 has a mobile search plan and 1 in 10 had a site specifically designed for tablets. However, a few luxury brands -- such as Zegna, Montblanc and Nordstrom -- exhibit a willingness to innovate in mobile.

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