Virgin Records targeted men with location-based Valentine's effort

02/18/2013 | M&M Global

Male shoppers near Tesco stores in the U.K. were targeted with location-based messages last week as part of a campaign by record label Virgin in support of a new album. The company plans to follow up with a similar campaign keyed to Mother's Day. "To be able to use such a targeted service as this is invaluable, especially during a gifting period so open to last-minute suggestions," said Ian Carew, senior marketing manager at Virgin Records.

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