Why Facebook must rethink "likes" to turn Graph Search into a hit

02/18/2013 | Verge, The

Facebook's Graph Search is a good tool for finding people and photos, but not so hot at finding things such as friend-recommended businesses, Ellis Hamburger writes. Turning Graph Search into a truly powerful social-recommendation engine will mean changing the way that people use the Web and persuading them to "like" websites, places and products much more freely than they currently do, Hamburger argues. "The success of Graph Search will be defined not by how much effort Facebook puts into it, but by how much users put themselves into Facebook," he writes.

View Full Article in:

Verge, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA