Why price matching is the first step to win mobile shoppers

02/18/2013 | MediaPost Communications

Savvy mobile shoppers know their way around bar codes, QR codes and price-comparison applications, and price-matching programs such as Best Buy's may be just the first step in winning their business, writes Chuck Martin. Free Wi-Fi and personalized offers delivered via text message or by scanning QR codes are the next steps merchants can take to win mobile shoppers.

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