Why price matching is the first step to win mobile shoppers

02/18/2013 | MediaPost Communications

Savvy mobile shoppers know their way around bar codes, QR codes and price-comparison applications, and price-matching programs such as Best Buy's may be just the first step in winning their business, writes Chuck Martin. Free Wi-Fi and personalized offers delivered via text message or by scanning QR codes are the next steps merchants can take to win mobile shoppers.

View Full Article in:

MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
Solutions Engineer
Portland, OR