Why price matching is the first step to win mobile shoppers

02/18/2013 | MediaPost Communications

Savvy mobile shoppers know their way around bar codes, QR codes and price-comparison applications, and price-matching programs such as Best Buy's may be just the first step in winning their business, writes Chuck Martin. Free Wi-Fi and personalized offers delivered via text message or by scanning QR codes are the next steps merchants can take to win mobile shoppers.

View Full Article in:

MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY