Column: Self-interest is key to going-green sales pitch

02/19/2010 | Huffington Post, The

Moral arguments are often ineffective in persuading others to adopt environmentally sustainable practices, writes Josh Dorfman. When arguing in favor of going green, one should always emphasize that doing so is in a person's or company's self-interest.

View Full Article in:

Huffington Post, The

Published in Brief: