Investing time in showing gratitude to social media followers, beyond an automated response, leads to a more engaged fan base, writes Lisa Wiese. On Twitter, the list tool can help users note which followers most frequently pass along content, enabling personal thanks later. Other ways to show gratitude include adding LinkedIn endorsements to profiles of engaged customers who are personal connections and creating personalized thank-you videos to post to social media.
4 ways to build a more loyal social media fan base
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