Burberry app lets brand fans order off the runway

02/19/2013 | Fast Company online

Burberry's new Made To Order with Smart Personalisation features let customers order the latest outerwear pieces from the Womenswear A/W 2013 just after they've made their runway debut, for delivery nine weeks later. There's also a mobile application that lets users scan a particular piece for more information, and for shoppers in the Regent Street store in London, those videos will play on smart mirrors.

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