Burberry's new Made To Order with Smart Personalisation features let customers order the latest outerwear pieces from the Womenswear A/W 2013 just after they've made their runway debut, for delivery nine weeks later. There's also a mobile application that lets users scan a particular piece for more information, and for shoppers in the Regent Street store in London, those videos will play on smart mirrors.
Burberry app lets brand fans order off the runway
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