Burberry app lets brand fans order off the runway

02/19/2013 | Fast Company online

Burberry's new Made To Order with Smart Personalisation features let customers order the latest outerwear pieces from the Womenswear A/W 2013 just after they've made their runway debut, for delivery nine weeks later. There's also a mobile application that lets users scan a particular piece for more information, and for shoppers in the Regent Street store in London, those videos will play on smart mirrors.

View Full Article in:

Fast Company online

Published in Briefs:

SmartBrief Job Listings for Retail

Job Title Company Location
Senior Director, Learning and Workforce Development
National Retail Federation
Washington, Dist. Columbia
DIRECTOR OF FINANCE
Ralph Lauren
New York, New York
Senior Manager Brand Marketing Email and Web
Crate and Barrel
Northbrook, Illinois
Vice President of Marketing
Blair
Warren, Pennsylvania
Manager, Financial Accounting
Disney
Pasadena, California