CP+B's latest liquor is a tribute to "Papa" Hemingway

02/19/2013 | Adweek

Crispin Porter + Bogusky is coming out with its second branded liquor, Papa's Pilar rum, a tribute to Ernest Hemingway. The chief executive of the enterprise is former Omnicom event marketer Steve Groth, founder of Mahalo Spirits Group, with former Bacardi exec Jay Maltby serving as chief marketing officer. "Doing these types of projects really keeps us evolving as a creative entity. We're able to evolve our compensation with new revenue streams and equity deals, and evolve what we can be, which I think is far more than an advertising agency," says CP+B's Neil Riddell.

View Full Article in:


Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA