Dunkin' Donuts invites mobile user tweets during awards season

02/19/2013 | Mobile Marketer

Dunkin' Donuts is taking advantage of the power of Twitter combined with televised award shows to engage consumers via mobile. Ads appearing on several sites ask "What Award Would You Like to Win?" and then invite users to tweet their answers to the brand. The brand is also using the #DDRedCarpet hashtag to engage users with discussions of award show fashion and other topics.

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