Ford to turn 100 consumers into advertising creatives

02/19/2013 | New York Times (tiered subscription model), The

Ford is running a Web campaign that aims to recruit 100 socially savvy consumers as creative directors tasked with producing the next year's worth of ads for the automaker's Fiesta model. The ads will appear as display and social, as well as in print and on television.

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New York Times (tiered subscription model), The

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