General Hotel Management eyes specialized guest experiences

02/19/2013 | HotelNewsNow.com

The General Hotel Management's recent joint venture with the Beijing Tourism Group and Great Ocean Group to launch the Ahn Luh brand is an example of tailoring guest experiences, this feature says, as the brand specializes in old world Chinese hospitality. It operates other brands as well. Akira Moreno, vice president of development and pre-opening services, says that reaching out to designers and architects the company has used before has been a useful strategy to create design-focused properties with customized experiences, but adds that it isn't tied to using previous contractors.

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