Growing viewer loyalty may give TV nets upper hand, analyst says

02/19/2013 | Hollywood Reporter (free content), The

Viewers' loyalty to particular networks is growing, according to a survey, suggesting the networks will have added clout when working out carriage fees with pay-TV operators, Lazard Capital Markets analyst Barton Crockett says. The viewer survey by Lazard and Clear Voice Research followed up on a summer study, and found that 41% to 48% of viewers would be inclined to cancel or switch TV services if they lost their favorite broadcast networks, up from 38% to 43% in the summer poll.

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Hollywood Reporter (free content), The

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