Long-form videos win more ads, better completion rates

02/19/2013 | eMarketer

Online videos that last 20 minutes or longer see far more ad placements and higher completion rates than shorter Web videos, according to a FreeWheel study. Long-form videos loaded 9.4 video ads on average, while medium-length videos loaded an average of 1.3 video ads per clip, and shorter videos averaged 0.66 ads per video.

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