Marketers face challenge as consumers embrace mobile

02/19/2013 | New York Times (tiered subscription model), The

Marketers will have to hustle to catch up to consumers this year, whose online habits are switching rapidly from PCs to mobile devices and social networks, according to a comScore report. Last year, 37% of users' time online was spent on mobile devices. Meanwhile, Facebook displaced Google's maps application as the most used mobile application, and searches via specialty sites or based on social networks began to gain ground on Google.

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New York Times (tiered subscription model), The

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