Mobile and social are marketers' top priorities for 2013

02/19/2013 | eMarketer

Marketers say they plan to continue to move spending from print and broadcast campaigns to mobile, online and social campaigns in 2013, according to an Inavero study. About 1 in 3 marketers say they plan to reduce their print buys, and almost a quarter say they plan to curb broadcast campaigns, while more than 4 in 5 respondents say they plan to increase their focus on mobile, and around three-quarters say they plan to invest more in social campaigns.

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