Mobile gaming study finds that iPhone leads

02/19/2013 | Mobile Marketer

Mobile gaming is more popular on iPhones than on Android devices by a significant margin, according to a survey. "The most surprising finding from the Arbitron Mobile December gaming data is that the smartphone platform seems to drive gaming behavior. The biggest advice Arbitron Mobile can give to marketers is to look at consumer smartphone behavior holistically across platforms, app usage, browsing behavior and general engagement trends," said Derrik Dennis, director of sales and business development at Arbitron Mobile.

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