Morph your content to keep marketing messages fresh

02/19/2013 | RepCapitalMedia.com

Marketers can reinforce their "awesome message through multiple mediums" by creatively recycling content, John Paul Nettles writes. He outlines seven ways to turn one piece of content into multiple opportunities, including expanding a blog post into a white paper and then an e-book. That strategy's inverse can also work, by simplifying a white paper into more easily consumable, social content.

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