Navigating the challenges of user acquisition

02/19/2013 | VentureBeat

The cost of acquiring players for free-to-play mobile games is on the rise, presenting a marketing issue for developers, Dean Takahashi writes. He presents viewpoints from a panel session he moderated at an industry conference. "What's important for us in choosing a network to work with is user experience and transparency and tracking," Supercell's Erlend Christoffersen said.

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