Offerpop debuts public beta of new Facebook data tools

02/19/2013 | VentureBeat

Startup Offerpop launched two Facebook data-collection tools on Tuesday, aimed at helping companies build profiles of their most engaged Facebook fans and determine which posts are resonating. The post database offers a breakdown of posts by category, alongside metrics such as reach and virality. The fan database generates scores for users based on loyalty, engagement and influence.

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