Secrets to more efficient marketing

02/19/2013 | SCORE Small Business Success Blog

Your marketing initiatives will be more effective if you develop a plan to guide your activities and stick to it, writes Jeanne Rossomme of RoadMap Marketing. "Decide up front on 3-5 marketing initiatives for the quarter complete with goals and target markets," she advises. Use pilot programs to test your tactics, and consider teaming up with other businesses, she recommends.

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