SMS tops other methods for receiving mobile coupons

02/19/2013 | MobileCommerceDaily.com

Text messages top bar code scans and push notifications as consumer's preferred means of receiving coupons, according to a survey by RadiumOne. The survey also found that more than half of consumers prefer displaying a coupon to a cashier to other methods, while 61.9% routinely redeem coupons for groceries and consumer retail goods.

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