Why CSR pros should go social

02/19/2013 | CSRwire Talkback blog

Twitter, Facebook and Pinterest can be powerful weapons in the CSR pro's arsenal, writes Jonathan Yohannan. It's important to remember that tools are no substitute for authenticity, however. "Make sure you are communicating in a way that's believable and true to your business commitments," Yohannan advises.

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