India: WPP's Kapur sees advertising's future "in your pocket"

02/20/2012 | IBN Live (India)

Ads "in your pocket" are the future of advertising in India, with mobile fast becoming the platform of choice, says Ranjan Kapur, WPP India's country manager. "We have been growing about 15[%] to 20% overall, but where the digital business is concerned, it is growing at 30[%] to 40%," Kapur says. "There are a 150 million Internet users here and this is going to top 300 million in the next three [to] four years."

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