Study: Profile-page social ads have big impact

02/20/2012 | Strategy+Business online (free registration)

Social networks are fertile ground for online-ad campaigns, especially when brands buy space next to users' own personal information, researchers say. A study found that ads appearing next to personal data such as lists of hobbies and interests were subconsciously internalized by viewers as part of their self-identity, creating a powerful positive impression of the brands.

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