Telling the story of your business

02/20/2012 | National Underwriter Life & Health

Financial advisers need to craft a simple "statement of value" that succinctly tells who they are and what they provide, writes Maribeth Kuzmeski, founder of Red Zone Marketing. An adviser's story should be at most a 20-second statement that helps win clients and future business, Kuzmeski says.

View Full Article in:

National Underwriter Life & Health

Published in Briefs: