What does the cutting edge of digital B2B marketing look like?

02/20/2012 | Marketo

About 75% of marketers say they plan to spend more on online adverting, but the increasing importance of online marketing brings fresh challenges as well, experts said at the B2B Netmarketing event. Content marketing and marketing-automation tools are becoming more important -- even as the barriers between business-to-business marketing and consumer-focused marketing become less clearly defined, experts said.

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