Analysis: Facebook's B2B efficacy claims are backed by little data

02/20/2013 | Inc. online (free registration)

Marketers are split on the value of Facebook for business-to-business selling, writes Erik Sherman. Facebook cites the example of a HubSpot campaign that reaped a 71% sales increase to counter disenchantment, but Dan Levy, director of small business at Facebook, "doesn't have general results for the efficacy of B2B marketing campaigns," Sherman writes. "It is true that Facebook users often are in business, and it is possible to target SMB-affiliations with the self-serve ad tools," Sherman adds, although "you will have to run tests" to see if it can work for your company.

View Full Article in:

Inc. online (free registration)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Account Executive, West Coast
DeviantART
Los Angeles, CA