Big Data remains more art than science, marketers say

02/20/2013 | BtoB Magazine

Big Data is a powerful tool for online marketers, but getting the most out of data remains more art than science, said industry leaders gathered at last week's Online Marketing Summit in San Diego. "To me, there is good Big Data, which is insight, and bad Big Data, which is noise," said Intel marketing manager Pam Didner.

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