Big Data remains more art than science, marketers say

02/20/2013 | BtoB Magazine

Big Data is a powerful tool for online marketers, but getting the most out of data remains more art than science, said industry leaders gathered at last week's Online Marketing Summit in San Diego. "To me, there is good Big Data, which is insight, and bad Big Data, which is noise," said Intel marketing manager Pam Didner.

View Full Article in:

BtoB Magazine

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Video Center of Excellence
IAB
New York, NY
Business Affairs Manager
Opera Mediaworks
New York City, NY
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY