Blue Bell names favorite ice cream flavors of 5 U.S. cities

02/20/2013 | Wall Street Journal, The

Ricky Dickson, vice president of sales and marketing for Blue Bell Creameries, says that nostalgia causes people to prefer ice cream flavors that tie in with their local culture. Rum Raisin is Blue Bell's most popular flavor in Miami, while Black Walnut is the favorite in Memphis, he says.

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Wall Street Journal, The

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