Bored of display ads? Try Tumblr, founder says

02/20/2013 | Adweek

Tumblr is trying to position itself as a creative branding platform rather than just another place to post banner ads, says founder David Karp. That requires more from advertisers but also delivers better results, Karp says. "This industry is so bored of display, bored of blue links, so excited to create ads that win awards, that ... you can put in your portfolio. There aren't a lot of AdWords ads or display ads that you can put in a portfolio," he says.

View Full Article in:

Adweek

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY