Packaging gives MiO a big presence

02/20/2013 | PlasticsToday.com

MiO's small size presented a challenge for Kraft when designing a package for the liquid water enhancer, which design chief Peter Borowski called "one of Kraft's largest and most successful brand launches." The company chose shrink wrap for maximum impact, and "leveraged the shrink wrap around the package to bring the product alive," he said.

View Full Article in:

PlasticsToday.com

Published in Briefs:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Executive Chef
Whole Foods
Bellevue, WA
Sous Chef
Sheraton
Salt Lake City, UT
Executive Chef
The Lodge & Spa at Callaway Gardens Job
Pine Mountain, GA
Culinary Management Training Program
Hilllstone Restaurant Group
Multiple Locations, SL_Multiple Locations