Prepaid craze sparks T-Mobile to start GoSmart branded service

02/20/2013 | Chicago Tribune (tiered subscription model) · GigaOm · Reuters

T-Mobile USA wants to take advantage of the boom in prepaid wireless service. The carrier has established a new brand, GoSmart, to offer a lower-cost option to subscribers with plans starting at $30 a month for unlimited voice and text messages. Prepaid services have soared in popularity in the U.S. with one in three cellphone customers opting to forgo a contract, according to a published report

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Chicago Tribune (tiered subscription model) · GigaOm · Reuters