Report: Nielsen rethinks TV ratings

02/20/2013 | Hollywood Reporter (free content), The

Nielsen reportedly will expand how it defines TV viewing by including broadband, game systems and tablets in its ratings system. The move was recommended by a panel of broadcast and cable networks, TV stations, ad agencies and major marketers. The first phase is expected in September, when Nielsen will release hardware and software to track viewing on streaming and over-the-top services, game systems and some tablets. A second phase, whose timing has not been set, will include more tablets, with "the overall goal to attempt to capture video viewing of any kind from any source," Alex Ben Block writes.

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Hollywood Reporter (free content), The

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