Report: Nielsen will expand how it defines TV viewing

02/20/2013 | Hollywood Reporter (free content), The

Nielsen reportedly is on track to expand how it defines TV viewing by including broadband, game systems and tablets in a new ratings system. The move was recommended by a panel made up of broadcast and cable networks, local TV stations, ad agencies and major marketers. The first phase of the change is expected to roll out in September, when Nielsen will release new hardware and software that will track viewing on streaming and over-the-top services as well as game systems and some tablets. A second phase, whose timing has not been set, will include a more broad array of tablets, with "the overall goal to attempt to capture video viewing of any kind from any source," writes Alex Ben Block.

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Hollywood Reporter (free content), The

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