Smucker plans 90 launches, up from 60 in 2012

02/20/2013 | Advertising Age (tiered subscription model)

The J.M. Smucker Co., the Ohio-based firm that owns Jif, Folgers and other food brands, will launch 90 products in 2013, up from 60 in 2012. These include Jif Cashew Butter, Jif Almond Butter, a "bakery series" for its bagged Dunkin' Donuts coffee and single-serve Folgers Fresh Breaks packets.

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